Meet Mozzarella, my tokidoki vinyl toy
I so love my new tokidoki vinyl toy. Her name’s Mozzarella. Isn’t she adorable?
Mozzarella leads the Moofia. The Moofia was assembled to extort milk from the lunchboxes of schoolyard bullies. Mozzarella is loving and kind to good kids but ruthless and feared by those who harass the innocent. By taking the milk from the bad and giving it to the good, the Moofia know the good will grow up strong and healthy to protect themselves. Milk is power. Milk is protection. (from Mozzarella’s milk carton)
Tokidoki means “sometimes” in Japanese. Italian illustrator Simone Legno is the artist behind the very successful tokidoki brand. He just loves Japan, everything from the ultra modern happy face of Shibuya to the serious magic silence of Kyoto. He said he chose “sometimes” because everyone waits for moments that change one’s destiny.
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I sooo love it, too!
Thanks for the useful info. It’s so interesting
@Jude - She’s super cute. I’ll post more pictures soon. ^_^
@JamesD - Thanks for visiting. Tokidoki rocks!